Roti'O is a food and beverage company that focuses on bread and pastries, with a wide selection of breads and beverages. The company, PT Sebastian Citra Indonesia, was established on May 23, 2012 and has many branches in various cities in Indonesia, including Jakarta, Surabaya, and Bandung. Roti'O is known for its soft coffee-flavored bread with butter filling, as well as innovative pastry and beverage products. 

Roti'O provides bread topped with coffee cream and butter inside which is always served warm (fresh from the oven).