Location on GF-110
Pandora’s is about a company with a distinctive brand and products that, in just a few years, has made the exceptional journey from a local Danish jeweller’s shop to a world-leading, global jewellery company present in more than 100 countries. 

It all started in 1982. In a small jeweller’s shop in modest surroundings in Copenhagen, Denmark, Danish goldsmith Per Enevoldsen and his wife Winnie Liljeborg began the journey of what would one day become Pandora. The business was originally called Populair Smykker - or “Popular Jewellery”. 

Pandora operates and manages a vertically integrated business model from in-house design and production to global marketing and direct distribution in most markets. Pandora’s products are available in more than 100 countries on six continents through more than 7,000 points of sale, including around 2,800 concept stores. 

Announced in Davos this year, Pandora is ranked as the world’s most sustainable consumer brand recognised by Corporate Knights.