Location on TGF - 05 & 06

Butter Baby is an innovative dessert brand launching in Jakarta in July 2025. Specialising in cookies, donuts and unique drink combinations - the brand will focus on aesthetic instagrammable products that will drive global virality and hype. 

The customer demographic is Gen Z who follow latest trends, alongside consistent millennial working professionals and families that value quality products and consistency. 

The menu will feature a weekly rotating drop menu alongside multiple unique marketing campaigns that will drop across the year, ensuring the brand stays relevant and continues to attract large foot traffic to your malls.